How to convert video to MP4, WebM or MOV

When this guide is useful

The best format depends on where the video will be used. MP4 is widely compatible, WebM is useful on the web and MOV is common in editing workflows.

Think about where the file will be used. Messaging, social media, websites, presentations and archiving can require different sizes and formats.

How to decide without overcomplicating it

If compatibility is the priority, start with MP4. When a destination requires another format, convert a copy and test it before deleting the original.

Always start with a copy of the original file. That gives you a reference and lets you try another setting without losing the best-quality source.

How to check whether the result is good

Make a first attempt with moderate settings. Then review the full result, especially areas with small text, faces, music, transitions or fine detail.

Recommended step-by-step

1. Always start with a copy of the original file. That gives you a reference and lets you try another setting without losing the best-quality source.
2. If compatibility is the priority, start with MP4. When a destination requires another format, convert a copy and test it before deleting the original.
3. Make a first attempt with moderate settings. Then review the full result, especially areas with small text, faces, music, transitions or fine detail.
4. Think about where the file will be used. Messaging, social media, websites, presentations and archiving can require different sizes and formats.

Common mistakes to avoid

Avoid converting the same video through several formats without a reason. Every extra step takes time and can reduce quality depending on the settings.