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WebP vs JPG: which image format should you use on the web?

Compare quality, transparency, convenience and file size to choose the right format.

EditFull practical documentation · edition reviewed: 26 October 2026

When this task helps

WebP often gives a good balance of quality and size for websites, while JPG remains useful for photographs and broad compatibility.

Worked example

A 2400-pixel image used in a 600-pixel card may remain large even as WebP. Resize for the real display size and compare the export with the source.

What to check before starting

If you need transparency, consider WebP or PNG. For regular photos, compare results visually and keep the smallest file that still looks good.

Choosing the settings

Try moderate quality and inspect texture, small text and transparency. Keep PNG or JPEG if the destination rejects WebP. Choose based on actual output size rather than extension alone.

Limits that affect the result

WebP is not smaller for every image. Do not assume this converter preserves animation or every source metadata field.

Mistake to avoid

Do not convert a small, heavily compressed image expecting quality to return. Conversion changes the format; it does not recreate lost detail.

Illustrative example: size and quality depend on the source file.

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